Daily P&L
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Gross Revenue
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— orders
Subscription Revenue
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— % of orders
Avg Order Value
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Sub AOV vs One-time
Net After Refunds
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— in refunds
💰 CASH IN
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💸 CASH OUT
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Order Types
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Channels
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Daily Trend
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Shift Report
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Attribution
Where every dollar comes from — channel, campaign, ad set, creative
Channel Performance
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New Subscriber Acquisition by Channel
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Sub vs One-Time by Channel
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Campaign → Ad Set → Ad Drill-Down
UTM Source Breakdown — From Order Data
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Breakeven Calculator
True margin per SKU — after every real cost
Quick Calculator
Cash Flow View
Enter price and COGS in the calculator to see cash flow breakdown
All SKUs — Breakeven Table
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Meta Ads
Facebook & Instagram — auto-syncing every 15 minutes
Total Spend
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Revenue
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ROAS
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Purchases
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Campaigns — Scale / Kill / Hold
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Ad-Level Performance
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TikTok Ads
TikTok Ads + TikTok Shop — Phase 3
TikTok-Specific Data Points
| Data Point | Why It Matters for SAF |
|---|---|
| TikTok Shop vs DTC conversion split | Shop takes a cut — margin is different than your Shopify orders |
| Video completion rate by creative | Higher completion = lower CPM over time on TikTok algorithm |
| Comment sentiment | Early signal on creative fatigue before ROAS drops |
| Affiliate creator overlap | Are you paying for ad reach AND affiliate commission on same buyer? |
| TikTok Shop fee per order | Factors into true margin — different from Shopify processing fee |
Vibe CTV
Connected TV — brand awareness + revenue lift tracking
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Total CTV Spend
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Total Impressions
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Avg CPM
Campaigns
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Lift Windows
📺 How CTV Attribution Works Here
CTV has no click. Someone sees your ad on their TV and buys 3 days later on their phone. We measure lift — did revenue go up in the weeks Vibe was running vs the same period before? Enter your lift windows below to track this over time.
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Google Ads
Search, Display, Shopping, PMax — auto-syncing every 15 minutes
Total Spend
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Conv. Value
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ROAS
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Conversions
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Campaigns — Scale / Kill / Hold
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Ad-Level Performance
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Klaviyo
Email & SMS — owned revenue channel, not just an expense
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Total Attributed Revenue
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Platform Cost
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Net Contribution
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Klaviyo ROAS
Monthly Performance
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Flows & Campaigns — Phase 2
Affiliates
Social Snowball — Phase 5
Products
Synced from Shopify
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COGS Editor
True cost per SKU — materials, packaging, labor
Enter COGS
Current COGS Entries
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Orders
Synced from Shopify — last 100
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Software & Subscriptions
Every tool — factors into true margin
Monthly Total
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Annual Total
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Daily Overhead
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Fixed Overhead
Warehouse, utilities, salaries
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Loans & Repayments
Shopify Capital — daily repayment tracked
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Shipping Zones
ShipHero actual cost vs what customer pays
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